Résumé

Writing, Branding, & Creative direction

NOTABLES

Developing and presenting campaign concepts
Writing for a wide variety of audiences and media
Branding and brand positioning
French fluency


EXPERIENCE

SENIOR COPYWRITER, SANDBOX
AUGUST 2018 TO PRESENT

  • Executes copy for a variety of visual communications, both print and digital, for Shire/Takeda and other clients 

  • Collaborates with art department to produce campaign and project concepts 

  • Leads and oversees junior writers to ensure that work is on-brand and on-brief

  • Presents concepts to both internal account team and clients

SENIOR COPYWRITER, SYMMETRI MARKETING GROUP
JULY 2014 TO AUGUST 2018

  • Collaborated with designers to develop new ad and brand campaigns for a diverse group of high-profile clients, including those in the healthcare, pharmaceutical, and dental spaces

  • Helped build campaigns across multiple channels, including web, email, direct mail, video, social media, and more

  • Presented concepts to both internal account team and clients

 

FREELANCE COPYWRITER, PERNOD-RICARD
APRIL 2015 TO DECEMBER 2018

  • Wrote label and outer packaging copy for new products created by French cognac house Martell, consistent with their distinguished voice

  • Drafted international press releases to announce new Martell products

 

COPYWRITER, W.W. GRAINGER, INC.
AUGUST 2011 TO JULY 2014

  • Wrote copy for high-profile email blasts, websites, and banner ads reaching millions of customers

  • Developed creative concepts for direct mail, collateral, websites, email, and newsletters

  • Collaborated with UX and Dev teams to provide copy for Grainger's website, mobile apps, and SaaS offerings

  • Developed and managed voice and style for each of Grainger’s many distinct brands

 

COPYWRITER AND EDITOR, REWARDS NETWORK
FEBRUARY 2010 TO AUGUST 2011

  • Provided creative copy for mass emails targeting both consumers and business clients

  • Developed comprehensive copy decks for a wide variety of websites

  • Worked with graphic artists and marketing managers on web, email, and collateral design

  • Proofread and edited all mass emails and copy decks created by other copywriters

 

BILINGUAL EDITOR AND COPYWRITER, FIBRE-CRAFT MATERIALS CORPORATION
MAY 2008 TO FEBRUARY 2010

  • Developed and edited copy in French and English for packaging, public relations, and email blasts

  • Created copy decks for four distinct websites, each with a unique voice and audience

  • Ensured that all packaging met relevant packaging and safety regulations for both the U.S. and Canada

  • Maintained multiple company blogs, each with distinct objectives and audiences


Education

Indiana University, Bloomington, Indiana — Bachelor of Arts, French Literature (minor Political Science), 2006

Université Lumière (Lyon II), Lyon, France — DELF Certification of French Aptitude, 1999